About BrainingUP™

The mind deserves to be exercised, too.

Just as people make time to move their bodies and care for their physical health, we believe they should make time to challenge their minds—with curiosity, effort, play, and other people.

01. What we believe

Working on your mind should be part of living well.

The brain is not a muscle, but the comparison is still useful: both physical exercise and mental challenge require us to show up, make an effort, and keep using abilities we value.

01

Challenge without overwhelming

Activities should stretch participants enough to feel engaging and worthwhile, while remaining welcoming and achievable.

02

Make room for connection

We deliberately foster conversation, shared problem-solving, and the easy social interaction that develops when people do something interesting together.

03

Use play whenever possible

Games and playful challenges help keep people involved. Fun is not an interruption to the program; it is part of how we invite participation.

02. The method

Three principles shape every program.

Not a rigid script. Not a passive presentation. Each BrainingUP™ experience is guided in the room and adjusted to the people taking part.

01

In person

Programs happen in a shared room, where conversation and participation can develop naturally and people can enjoy the experience together.

02

Facilitated

We personally guide each session, keep the room moving, invite participation, and manage the experience from beginning to end.

03

Adaptive

We adjust pacing, difficulty, and emphasis in response to the people in the room instead of forcing every group through the same rigid script.

“
Learning disguised as fun.
BrainingUP™ participant
Colored portrait rendering of Claudio Fiorani
Colored portrait rendering of Susan Fiorani smiling
03. Founded in Connecticut

The people behind BrainingUP™.

Susan Fiorani

MBA, MS in Counseling

Susan brings 24 years of counseling experience and 18 years in corporate coaching, helping individuals and organizations navigate change, learning, and resilience.

Claudio Fiorani

MS in Technology

Claudio brings 15 years of experience in digital engagement and 15 years designing in-person, gamified experiences that turn ideas into active participation.

Our scope

BrainingUP™ is an educational and recreational cognitive wellness program, not a medical or therapeutic service. Its work centers on participation, learning, conversation, challenge, and group engagement.

Explore the programs